UX Case 2 - AR challenge

What is AR video?

It is a video, recorded using 1 or multiple augumented reality objects. Used AR objects constitute the AR scene.

What is AR challege?

It is a new format of video competition comprised of a video and a matched AR scene used to create that video.

What problem we are solving?

Users are not creative enough to create cool stories and cool AR scenes. So they don't create many videos.

Idea: to give users some inspiration and ability to create they own videos based on really cool videos. So the can take video of other user they liked and create they own video with same or modified idea.

Solution: new format - AR challenge. Any user can post video in special format, which allows other users to create they own videos based on original video. The sumular videos are grouped in one screen.

Result:

• Increased the number of new videos

• Increased interaction between users