Connect & Grow brand identity
Connect & Grow's vision is to create a safe place for small business owners to be part of a supportive community while growing their business, to provide them with the knowledge, tools and support to successfully grow a sustainable business, all whilst having a little bit of fun, lots of chatting and building genuine, long-lasting friendships.
After conducting the research and brand strategy part of the rebrand process, it was clear that the direction for Connect & Grow's branding should be dynamic, modern and boundless. The brand vibe would be about taking action, being visionary as well as building connections, friendships while having fun... it's not all serious biz stuff!!
Aesthetic direction - Aspirational | Professional | Adventurous | Visionary | Personable