Waze
Waze recently overhauled their brand identity in order to unify their look without losing the quirkiness that customers love. With the overhaul complete, Waze needed help translating the wealth of new guidelines to a digestible format for a diverse community of users.
Free Association partnered closely with Waze’s Brand & Marketing team to transform static specifications to a new, living home for the brand — one place where employees, contractors, partners, sponsors, and community members alike could find the latest guidance and tools to create great work.