Daily Ui: Day 006 (User Profille)

The fast fashion business model creates more clothes than people are capable of consuming, and a huge part is not recycled but ends up in landfills. At the same time, the production of fabrics, clothing and transportation negatively affects the climate. Meanwhile, virtual fashion minimizes emissions because it does not require any resources other than electricity and does not need to use transport to send it to the final consumer.​

By modernizing the process so that influencers and those who buy products only for a photo or a special occasion switch to a different consumption model - the use of virtual clothing. Of course, this format will not completely replace analog clothing, but it will take a certain market share.​

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