Logo for cleaning company (first class)

Logo Design Brief

Client was looking for a new logo for their 8 year old cleaning company. They would like to see some plain colours like black and white and some variations with colour (not too bright - because they are from a coastal area so they asked to keep it soft - perhaps pastels, beachy, earthy)

My Work & Ideas

I made a new logo inspired by the brand idea of this company, namely: cleanliness and speed. I took first 2 letter from the name of the company "L" and "C" and made clock from them to show that "LUXE CLEANING" saves the time for their clients on cleaning for more important activities.