Logo for recording studio in NY

Logo Design Brief

Client needed a logo design for a new, innovative and technology based talent agency called "Bridge Global Talent". They have initial focus is in the music industry. They would like to have a simple text based (either just "Bridge", "Bridge Global Talent" or "BGT") and modern logo that maybe incorporates a bridge or globe somewhere to capture the concept of "global talent". Client prefer the colors black and white. For reference client ask to look their primary competitors: UnitedMasters, William Morris Endeavor (WME), Creative Artists Agency (CAA), United Talent Agency (UTA), SB Projects.

My Work & Ideas

This is perhaps one of the fastest logo in my life. I love it for its simplicity and concentration of meanings. I did it in 5 minutes after reading the client's requirements and researching the competition. In my logo in the letter "I" I depicted both the bridge (the name of the company) and the musical posts that usually light up on the consoles at different recording studios, and the inversion of the logo helped the client quickly decide that they really liked the logo.