Londonbridge Logo
2019
Client: Londonbridge
Art director: Syed Ashraf Ali
Designer: Syed Ashraf Ali
Cooperation: Monjurul Hossain (Photography), Kushal Adhikary (Copywriting).
Font: Montserrat
Type: Brand, Name, Packaging, Poster, Product, Web.
Londonbridge is an ambitious clothing line that is based in Dhaka, Bangladesh aimed to cater teens and young adults with their fashion needs with designs from various designers.
The company was looking for full blown 360 degree branding material for their brand that include posters short banners and stationery items.
I came up with the brand name and sharpened its look a little with a simple line spacing. First, I cut the L, B, and D in the logo in a symmetrical fashion, and then in a visual style I decreased the line spacing to create the final look.
The color scheme begins with the red of the glowing screen and continues with good old black and white,
The logo, as well as the additional typeface Montserrat, exerts a keen sense of confidence and morphs the feelings into trust and worthiness.
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Contact me via email: ashrafsyed.ali42@gmail.com