Delivering on time
So, a big thing Chartbeat has been working on for awhile finally happened. Publishers are starting to sell ad campaigns solely on the time visitors spend with them. Seems kind of obvious, but it's actually a total reversal of how the system has always worked, and is a big step toward a better internet that supports great content over annoying display ad hell.
An initial tool publishers need is a way to actually track the tactical delivery of these campaigns. Here's a dash for ad ops to make sure everything is on pace with suggestions to get back on track.
Engineering by @Danny Bowman, prolific dribbbbbbbler.
