Ansiosa Hormona - Visual Identity

About

Ansiosa Hormona (Anxious Hormone) is a contemporary jewelry brand of the designer Jessica Morillo.

His pieces are distinguished by the fusion of materials, texture and color, the main technique is weaving and the production is handmade.

The design process was based on the need to generate an identity that represented her, and at the same time, that reflect the unique characteristics of her works.

New visual identity

Based on a loose and free stroke inspired by the yarn or raw material that constitutes the textile pieces.

The term "anxiety" is also reflected in the irregularity of the stroke, which at the same time shows the unique, personal and artisanal mark that defines the brand.

For the word "hormone" we opted for a robust typography that represents forcefulness, presence and personality.