Vet Clinic - Brand Redesign

El Refugio is a veterinary clinic with many years of experience that needed an update of its image. They are characterized by giving a personalized and caring treatment to each patient, focusing on providing comprehensive solutions and generating lasting bonds with their users.

The old design limited a lot the development, it looked outdated and was not aligned with the values they wanted to convey. For this reason, I created a new visual language that emphasized friendliness, professionalism and care.

It was important to make the brand flexible, friendly and psychologically comfortable for all pet owners.