Macho Ancho Wrestling Beer Can Label Design

I’m super excited for this one!! When a wrestling event is in town, you need a beer label to go along. Inspired by Lucha Libre Mexican wrestling, this label features a Day of the Dead themed illustration highlighting the mask the wrestlers are known to wear. I’m grateful for the opportunity to design this label for @alostabrewingco and their upcoming brown ale Macho Ancho. Brewed with ancho chiles, we incorporated a bit of spice in the illustration. Label design began with pencil sketches for Alosta Brewing Co, then the art was finalized in Procreate on the iPad Pro in Procreate. When you're looking to stand out in the marketplace, you need an eye-catching and colorful label design. 

Dia de los Muertos illustrated design. The day of the dead graphic illustration featuring flowers, skull and mask. 

Click here to see more on the illustration process.