Lager Beer Series Packaging Design and Can Labels
Lager Series
Craft Beer Label Design & Branding
This classic lager series by Monument City Brewing Company is a lineup of traditional style lagers. The beer series consists of 5 classics: Czech Dark Lager, Vienna Lager, Kolsch, Altbier and a Helles Lager.
The theme of this limited release series is to celebrate the beer making process, the hard work that goes into brewing and the dedication to the craft.
The client was looking for a label design that conveyed a classic yet technical nature. They wanted illustration work that visually communicates the story and name of each beer. My pen and ink style of artwork on each label brings a utilitarian and artisan vibe to each can. These lagers celebrate the end of a hard day's work.
When designing the label, I focused on the tasty liquid inside that can. I asked myself, does the label make me thirsty to try the beer? When so much craftsmanship goes into the brew, the label art should work just as hard to sell the beer. The combination of the name, the art and the quality liquid inside, this lineup by MCB is a classic you'll appreciate!
Brewed in Baltimore, Maryland these craft beers are smooth, clean and crisp!