Health Lab Testing E-commerce Website Redesign

Tasked with organizing hundreds of Lab Tests for customers to book online, this design journey was definitely challenging.

As you can see from the "before" screenshot in Image #4, I had to strategize the visual hierarchy of a lot of content, including descriptions for each test, prices, and upsell marketing hooks. I designed visual elements to add depth and delight when browsing tests, and a fluid cards design that worked very well on mobile. (see Mobile Design )

Thoughts?