UX Writing: JC Penney Rewards

JC Penney Rewards:

Users who are new to JC Penney.com get this message on their Rewards banner.

While they can start earning points only once they start shopping, the message here – ‘You have no Rewards’ starts off on a negative note.

I rewrote the copy to get users excited to start shopping and earn rewards. In the body text, I made it clear as to how they can use the earned rewards points.