Moon Light: Negative space and dynamic identity principles.

Proper visual variety attracts and draws the customer to learn more about the brand. It's also the best way to divide the product into price segments and highlight the flagship line.

Our logo for the Moon Light cosmetics brand is one good example of diversity. According to the client's brief - the logo should have a mysterious and subtle character. We have qualitatively worked with the form, making the logo unusual due to its verticality, and then applied the principle of negative space and dynamic identity, keeping the form as a style-forming element.

Through such unique solutions and their combination, brands become unique, not like the mass of others in the eyes of the consumer.

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Until the end of February 10% discount on logo and identity design!

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