Peaches Beer Label and Branding

Holloways Project - Logo Design & Branding

The design goal: to create a brand that’s authentic, hard working and is proud of the craftsmanship behind the name.

The Holloways Project is Monument City Brewing Company’s exploration of mixed culture and wild fermented ales, paying homage to the generations of brewers who carved the path, and the brewers of today who continue the tradition forward.

The logo design came together with a subtle representation of the barrels themselves in which the beer was fermented in.

The cork and cage, color and shape of the bottle as well as the paper stock that the label is printed on were all taken into consideration when building the brand, logo and vibe. CLICK HERE to see more.