Advertisement for the City of Laramie

The goal of this project was to create a design that advertised signing up for the Roundnet League for the City of Laramie Parks and Recreation.

The graphic would be utilized for both print and digital formats. By utilizing proportions of text, it created an appropriate visual hierarchy that emphasized the headline of the graphic and the sign-up information. By utilizing arrows to direct the eye to the sign-up information, the shapes also communicated the message and aroused excitement for the viewer for the league.