Vitality - New Product - Currently Under NDA

I was brought into Vitality to move a new product offering along with an already established team. UX had been light-touch until my arrival. I quickly established a cadence that suited the business, producing deliverables as part of an agile methodology.

My initial primary problems to solve were:

• To establish a flavour of the Vitality brand that would suit a younger market tying in with the, already established design system as much as possible, while pushing the boundaries of what was currently available

• To produce a responsive application process, customer and agent portal to allow for servicing of the customers

• To produce competitor analysis where applicable to prove or disprove assumptions within the business.

• To produce mobile app designs to tie in with the application process and make a sticky experience available to the customer which also complemented the new proposition.

• To push for more customer research to bring additional value to the project and business as a whole by increasing insights that could be readily shared when presented in an easily consumable format.

• To challenge and add value to the design system already in place at Vitality.

Please note this project is under NDA. I will be able to show some aspects of it when interviewing or conversing about new work.