AAB “POTENTIAL”
AAB is an accountancy firm with offices in Aberdeen and Scottish Central Belt. They’d recently launched a product aimed at taking tech businesses from seed funding to IPO and needed to promote it as a viable alternative to services provided by KMPG, Deloitte, PWC and EY.
The campaign was a mix of social, print and physical advertising, along with a web landing page.
Creative direction: Anthony Mullinder
Design: Zoe Dyer