Polestar 2022 Big Game Ad - Dot Com Implementation

Polestar made a bold statement during the 2022 Big Game. It was a unique experience to design the implementation of this ad on polestar.com/us/ together with the team at code d’azur / Polestar. Ensuring that the 100 million+ people viewing the ad can seamlessly continue their journey to (re)discover Polestar on their website. Showcasing their latest commitment to saying “No”.

Lucas Berghoef
— Art Director & Multidisciplinary Designer
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