Kooabo.com

The goal was to create a simple, clean, light logo with an adinkra symbol next to the name to reflect the ethnicity of the brand. Adinkra is a set of symbols developed by the Akan, used to represent concepts and aphorisms. The team wanted the logo in 2 versions; an icon and an icon with the text. The idea was to create versatility in the application of the logo to make and ease of application. In terms of colours, they hesitated between deep purple, black and white or blood orange. As usual, they wanted the logo in different formats and best resolutions for any social media platform, internet, print etc.