Brand identity for Book store

Trends 2020-2022 WGSN 

Trend: Home Spun.

The main idea was that the branding should include the texture and pattern of old book covers. Why was it important? Because every person with such books has vivid childhood memories. As such a book was read to us by a grandmother or mother before going to bed. How dad glued the spine of his favorite book about daring adventures.

Also, the main task was to develop posters. I wanted the person to ask himself what he is looking for or what he needs. And in order to understand what exactly, I took pictures that tell about what he wanted to find.

Thus, a series of posters was created, which included 6 posters. The first poster is designed as if it were a book cover and has the name of the store written on it, as well as the question: "What will you find for yourself?" Subsequent posters expanded on the theme of the painting and offered books based on the painting's plot. The final poster that ended the series was designed to look like it was the cover of the back of a book. It also asked the question: "Did you find what you were looking for?"

Also an important graphic point. Each poster is connected by one line, it moves.

Details: https://www.behance.net/gallery/136230173/Book-store