25 UNION. Clothing store branding

Brand identity for a women`s clothing store.

What was the idea and why did the concept involve oranges?

So, the goddess Juno was the patroness of femininity and marriage, on the first day of spring young girls made offerings to her. (Juno is the counterpart of the Greek Goddess Hera, wife of Zeus).

Why Orange?

The orange is one of the most fruitful trees, because it is an ancient symbol of fertility, and in this sense has long been associated with love and marriage (in the legends, for example, it is the "golden apple", which Juno gave to Jupiter on the day of their wedding).

What does it have to do with clothes?

When creating the branding for the 25 Union store, the main idea was to convey femininity and love of nature. To me, the two concepts exist together and are inseparable.

Details: https://www.behance.net/gallery/136095805/25-UNION-Clothing-store-branding