Fashion online store TOTEME

Toteme is a style universe with a singular aesthetic. Based in Stockholm, the label explores the appeal of a modern uniform through distinct design cues, meticulous craftsmanship, and methodic repetition.

The goal of the project is to reflect the uniqueness of the brand, its pronounced individuality and style with the help of design. The task was also to improve user interaction, I made the purchase process as simple and understandable as possible.

See the full project on Behance:

https://www.behance.net/gallery/126917467/Fashion-online-store-TOTEME

Let me know how you like it!🖤