VanuitdeGrond

VanuitdeGrond (Dutch: "from the ground up") specializes in coaching and training for psychiatric clinics and organizations.

The branding starts with a logo that symbolizes different aspects in the field of psychology: the geometric V-shape shape implies 'focus', with a narrow starting point at the bottom that achieves development, growth and positivity towards the broader top of the abstract letter V.

Use of color supports this idea as well: the bottom has warmer colors to imply more intense emotional states, while the top is green and tranquil.