TP Fabworks Logo Design

The final logo design for TP Fabworks. This project also included a corporate stationery set design, social media kit design, products label designs, website design, signage consultancy and mockups, and apparel / merch mockups.

TP Fabworks is a new business offering custom fabrication works, and specialising in high performance race vehicles for the automotive industry.

Business owner Thomas is a certified class one welder with years of experience as a boilermaker, and a particular skill and passion in tig welding for the car industry. His work is premium quality and high-end, setting TP Fabworks apart as true experts in their field.

Our brand identity must be modern and bold, appealing to the target audience of industrial clientele and performance car enthusiasts. Our final logo must look great on everything from apparel to track-side vehicle wraps. We will explore simple dynamic shapes and minimal colour profiles.

Our final logo design is a bold, modern and dynamic monogram of TPF. TP are the dominant letters with a subtle F tucked under the P. The italics and bold nature of the lettering imply movement, momentum and masculinity, appropriate for the sector and target audience. The simplicity of the symbol is also reminiscent of an automotive badge, lending itself well to a wide range of merchandise and branding opportunities (such as trackside at the races).