Myriad Tx: Brand Identity Direction #1

One Myriad Tx's corporate brand identity directions: Treatment questions, answered. Answers are doctors' biggest asset and patients' greatest hope. They prolong life and shorten treatment. They create hope and dismantle fear. Answers fight cancer.

We started off with a logo redesign that modernizes their previously complicated and literal DNA helix logomark. The single circle from the DNA strand is extracted and magnified to create a unique identity system (top animation).

This concept shows how Myriad Tx helps doctors and patients find comprehensive answers to incredibly tough treatment questions. Circles are duplicated and altered to create a bespoke motif symbolic of answers.

The last image is just a BTS of the hundreds of logo iterations created. 😵