Myriad Tx: Brand Identity Direction #2

One of Myriad Tx's brand identity directions: Cancer is personal. Now treatment is, too. This one's my favorite as it highlights the patients’ ability to fight cancer using something incredibly personal to them: their genes.

This concept speaks to the personal nature of both cancer and treatment. Patients' genes have the answers, and their bodies have the breakthroughs. The "X" in the logotype is an abstract representation of the DNA helix structure, which also translates into a versatile brand pattern.

Second image shows a couple of other logo versions considered for this direction.