Myriad Tx: Brand Identity Direction #2
One of Myriad Tx's brand identity directions: Cancer is personal. Now treatment is, too. This one's my favorite as it highlights the patients’ ability to fight cancer using something incredibly personal to them: their genes.
This concept speaks to the personal nature of both cancer and treatment. Patients' genes have the answers, and their bodies have the breakthroughs. The "X" in the logotype is an abstract representation of the DNA helix structure, which also translates into a versatile brand pattern.
Second image shows a couple of other logo versions considered for this direction.
art direction
brand identity
branding
business card
cancer
colors
gradient
graphic design
healthcare
identity
layout
logo
logo design
medical
patterns
personal
process
treatment
vector
visual identity
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Posted on
Feb 14, 2022
More by Jackie Kao View profile
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