Myriad Tx Branding Directions

A few visual identity directions for Myriad Tx, a subsidiary of Myriad Genetics – a leading genetic testing and precision medicine company, enabling healthcare providers to better detect, treat and prevent disease.

Each set of layouts point to a unique key brand message, illustrated by distinct logos, shapes, patterns, imagery, graphic elements and headlines. I find that these mockups save me so much time and headache when it comes to piecing together scattered thoughts and conveying my vision to the client in layman's terms. They show exactly how imagery, graphics and type work in unison to create a cohesive brand identity.