Inhale Exhale -Lettering

A cool project that I enjoyed working with @haerfest.

This lettering logo was required to be put on t-shirts and caps from their MINDFUL line.

We derived inspiration from the yin-yang symbol which is used to represent complementary (rather than conflicting) forces that interact to generate a dynamic system in which the whole is greater than the sum of its parts.

The goal was to achieve geometric styling of type, while keeping in mind these keywords - airy, breath, flow, light, relaxation.

_______

Open to collaborate :)

Mail: arunkurian82@gmail.com

More by Arun Kurian

View profile