Information Architecture - Texas Technical College

We recently provided Texas State Technical College with a digital transformation that included a new and highly interactive enterprise website. Key user groups were students who come from all different walks of life. We also had to pay special attention to the 50 different career programs available.  

Enjoy the full Case Study

TSTC is headquartered in Waco, Texas, and employs 2,000 employees. They came to our team with an outdated web experience that was text-heavy, difficult to find programs, had confusing navigation, and failed to inspire new students to convert online. Below are some of the key areas our team focused on.

• Organize student programs

• Educating students on opportunities within that industry

• Strengthen the brand’s trust and credibility 

• Information Architecture

• Establish a cleaner content hierarchy

• Create stronger messaging to increase online applications 

• Incorporate forms that are effortless to complete

This was a large-scale website build that was conceived, designed, and developed from scratch. In addition, the feedback received from this new communications tool has been terrific!