LoopMe Curation Site

The Strategy

Every city has a unique vibe with plenty of interesting finds waiting to be discovered and experienced. LoopMe aims to let you know what's happening in and around town on a variety of things – be it a new restaurant popping up, irresistible deals and bargains from your favourite brands, must-try fads, concerts, and events. Never miss a beat with LoopMe!

I was part of a creative and marketing team that was tasked with the creation and branding of a comprehensive curation site named LoopMe.

LoopMe is a partnership between Offerstation Sdn Bhd and Innity Sdn Bhd

LoopMe is currently available in 3 countries -

• LoopMe Malaysia: https://www.loopme.my/

• LoopMe Singapore: https://www.loopme.sg/

• LoopMe Philippines: https://www.loopme.ph/

The Execution

LoopMe is divided into a few key sections:

• FEATURED section (top left) highlighting more popular brands and also offers from our partners (REVO, Shopee, Lazada).

• JUST-IN section (top right) curated by our proprietary web crawler.

• STORY+ / Looptalk section (currently only on LoopMe Philippines) with articles written by the content team, ranging from reviews to listicles.

• Widget section highlighting seasonal, category and topical collections of brands, deals and promotional highlights. This section is manually curated by the content team.

• PROMO+ section / widget (please see the past MY and PH campaign screenshots above) is a campaign creator on LoopMe that help brands to reach and engage with our users.

LoopMe is updated daily both automatically by our proprietary automated web crawler to index world wide web content related to each category in that particular country. Some curations are also done manually by a team of content specialists.

The Metrics

Currently, LoopMe has a combined (MY, PH and SG) Unique Visitor of over 146,000 users monthly.