URUWAY (tourism in Uruguay)

An application that seeks to simplify, through its friendly and intuitive use, the way to access, know and enjoy Uruguay as a tourist destination, for many travelers from other countries, who long to experience new sensations, and who still do not know it.

The brand concept uses the logo to play with the meaning of the country's name by combining it with the word "way" which in English has various appropriate and catchy meanings (besides phonetic) to promote Uruguay as a new path for tourist enjoyment, a different place to travel to.

This application is conceived from a brand that links the country's image to the tourism sectors, promoting Uruguay as a beautiful and different way of exploring enjoyment when traveling.

Spanish:

Una aplicación que simplifica la forma de disfrutar Uruguay como destino turístico. El concepto de la marca utiliza el logo para jugar con el nombre del país combinándolo con la palabra "way" qué en inglés tiene varios significados tales como "camino" o "la manera".

Esta aplicación esta concebida desde una marca que pretende vincular la imagen país a los sectores de turismo, promoviendo a Uruguay como una forma hermosa y diferente de recorrer el disfrute a la hora de viajar.