Capron // Branding
In March 2020, I had the opportunity to work for @capron . His new clothing brand had to be resolved, which had as its central concept, the phrase "Live like a KID". This concept seemed very interesting to me, which was loaded with many meanings, but I think the most important was the idea of being an adult, but enjoying life as children do, in a simple way.
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Direction
The challenge was to solve the word "Capron" and make it look like it was written by a child. It was very fun for me and complex at the same time. I studied my writing in my elementary notebooks, from when I was 5 or 6 years old. After thousands of sketches and tests, we found the solution. Almost the whole process was in pencil and paper.
apparel
branding
capron funk
child
clothing
crayon
funk bros
kiddie
kids
logo
logotype
merch
pencil
type
typography
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Posted on
Feb 9, 2022
More by Facu Bottazzi View profile
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