Everything H2O

Everything H2O reached out to expand from a brick-and-mortar store to eCommerce. They needed a new fully responsive website and a comprehensive digital marketing/social media assessment and strategy. 

I met with the owner of Everything H2O at length to gain clarity on their specific business and goals. I then conducted in-depth research on the business, market, and competition. I also did an in-depth customer avatar assessment. 

I determined that the website needed to have a bright and playful feel, with extensive imagery of the products in use by happy customers. The overall theme of the website design is focused on creating desire by allowing customers to envision themselves in a new hot tub or using their new grill.