Assembly branding

I recently had the opportunity to work again with the very nice people at Assembly on some new branding options.

Assembly is a platform that allows people to work together to build products anywhere in the world.

These ideas are based around those core themes of building or constructing something, and people coming together to make something new and bigger than one individual.

The triangles that represent the letter A in the first idea can be re-arranged to make other symbols. The dots in the second option I imagine being animated, representing people all over the world coming together to make different shapes as a whole, again representing the overall concept.

More in the project.