Layers of Purpose Podcast - Cover & Visuals

🎙️ PROJECT OVERVIEW

Layers of Purpose is an interview show focused on mindset, lifestyle, and mental health. The show is hosted by Bogdan Albu, an entrepreneur who has a passion for spirituality, self-development, and living a life beyond common beliefs of what we can or cannot do in this world.

⚡ SERVICES

Brand Strategy | Logo Design | Visual Identity

🎯 PROJECT GOALS

Bogdan's goal for the podcast is to reach top 10 in the self-development category worldwide and 1 million followers across social platforms. For the identity, we needed to design a new visual identity system that delivers information in a surprising and unexpected way. Another request was to create a cost-effective collection of distinctive visual content.

See the full case-study

Through a collaborative workshop, we analyzed the brand attributes, the competition and created a design brief to ensure that the visuals are aligned with the long-term goals and convey the message Bogdan wants to send.

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We are Mark Notion

A global branding agency that unlocks possibilities for every business to express itself with its unique character & connect with its people.

Find us at: www.marknotion.com

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