Berger Bullets Logo

Agency: Out of Bounds Creative

Logo Design: Kevin Foutz

For over 50 years, Berger has produced the highest grade bullets and ammunition commercially available. While their ammunition is widely considered the elite among their competitors, their brand identity had become dated. I was tasked to help design a new look for the brand that was modern, polished, and representative of the high quality level in their products. Berger prides itself on quality, performance, accuracy, and precision above all else, and their new identity is a reflection of that.