UNI.at Logo
UNI.at is an ever growing web site aimed at providing students with all the information they need in their student life. A news ticker, editorial help articles and a continually updated directory of all student programs and universities help people interested in an academic education to pursue their goals successfully. A calendar shows about any way to connect with others in your local area and a job board lists exclusive offers for people in the academic world.
German language speakers colloquially refer to their life at universities as just "Uni". These three letters can mean a lot of different things to the almost 300 000 students in Austria. I wanted to avoid common clichés like handwritten fonts or the square academic cap and instead created simple text logo that works in various environments.
The color is right between the screamish Web2.0 candy blue and the more serious darker hues often seen in sciences and traditional media.
Museo Sans was the perfect font for maintaing the right balance between the strong capitals at a higher font weight and the gentle lower case letters at a thinner weight. Museos availability as a web font via Typekit was a big plus as it is used for headlines as well as body text on the website. This allowed us to reduce loading times for these external resources and keep a consistent style for all typographic elements. It is also available in a serif and round variant allowing for presentational experiments in other contexts.