Huff Books - Online Second-hand Book Store

The idea behind the project is the creation of an E-commerce website named HuffBooks, based in Australia. On the site you would be able to buy and/or sell second-hand books, creating an alternative market, which is eco-friendly and cheaper.

I had 6 weeks in total to conduct the Interviews, Competitor research, and also finish the Personas, User Journeys, User Flows, Sitemap & Flowchart. And another 8 weeks to create the visual identity of the brand/product, and finish the UI design for desktop and the mobile versions.

Typography: Ivar Display, Arimo

Aleksandar Stojanovic
Digital Experiences, Web Design & Branding.
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