Brand Management for Walay Clothing
As the Brand Manager of this apparel project built from scratch, I actively participated in these stages:
1. Corporate Identity: Designing Logo and Graphic Material.
2. Product Design: Defining lines and the articles inside them.
3. Pattern Creation: Selecting and co-creating patterns for customizable parts.
4. UI/UX Design: Adapting Website and local events for Customizable features.
5. Communication: Elaborating messages for media and POP material for shops.
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