Young Monk Brand Identity
Young Monk is the parent brand of Hostel & cafe chain working actively from Manali. They started their journey as adventure travel business. They are known to add immense value to experience of traveller.
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đź”®The task
To rebrand the existing system of brand identity for Young Monk that would reflect their values and design a identity symbol that would express their expansions as welll.
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đź’ˇThe solution
Young Monk's old identity was a Monk line icon. I sketched various versions of ideas which would reflect their values such as caring. The concept details are explained above and this one was the concept that reminded about the old logo as well which kept the rebranding flow from old logo to new one quite smooth.
Followed by the ideation phase of logo concept complete brand guide was designed which included:
1. Business Rearch and Competitive Analysis
2. Logo Sketch and Ideation
3. Identity Concept
4. Identity Scalability System
5. Typography Guidelines
6. Brand Color Palatte
7. Brand Pattern
8. Do's and Don'ts
9. Brand Collateral
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