Patient App Concept for a Fertility Clinic

Patient app concept for a fertility clinic in London.

The main colours used are green and blue to suggest rejuvenation and rebirth with a contrasting orange spec. I've used transparent circular shapes to suggest a cellular dimension, cell division and replication, as a metaphor for in-vitro fertilization.

The clinic doesn't have a strong brand so what you see here is an evolution of the visual style they already had. Logo was provided by the clinic.