Boot Up Brand Identity Project

Boot Up is a platform that connects the job seeker in the tech industry and also recommends the boot camps that will accelerate the rate of growth in career.

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🔮The task

To Design, a Brand Identity for BootUp that reflects the vision of the platform ie accelerated growth of its end-users in their respective careers.

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💡The solution

From the pool of ideas sketched for Boot Up, the idea represented in the above picture was chosen by the client as it reflected the true vision of BootUp in interesting way.

Followed by the ideation phase of logo concept complete brand guide was designed which included:

1. Business Rearch and Competitive Analysis

2. Logo Sketch and Ideation

3. Identity Concept

4. Identity Scalability System

5. Typography Guidelines

6. Brand Color Palatte

7. Brand Pattern

8. Do's and Don'ts

9. Brand Collateral

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