Campsite.bio 90-Day Paid Ad Recap
Client: Campsite.bio
Industry: Marketing Technology
Campaign Objective: Create a 90-day paid ads plan to increase sign ups for the link shortener service, and gather data to understand how to expand the target audience for future products. This campaign was supported by organic content.
Challenges: The brand has a very small audience with little share of voice compared to the more established “link in bio” services; yet their technology is superior. The brand has also been banned on some leading platforms due to user conflicts.
Results:
Date Range: 10/8/2021 - 12/31/21
Reached Individuals: 103,437
New Page Likes: 12
New Page Followers: 14
Instagram Date Range: 10/8/2021 - 12/31/21
Reached Accounts: 4,919
Impressions: 46,225 (1,190% increase)
Content Engagements: +85.8% increase
Combined Paid Ad Results
Impressions: 124,83
Link Clicks: 95
Avg. Cost per Result: $1.46
Total Cost: $300