Pisgah Map Co. Holiday Campaign
Client: Pisgah Map Co.
Industry: Adventure Travel / Cartography
Campaign Objective: 4-phase holiday awareness campaign to boost engagement and brand saturation in feeds of people interested in adventure travel, Western North Carolina-area forests and/or illustrated maps. Each phase led into a purchase path for online shopping or a retailer locator.
Challenges: The brand has a very small audience that is further constrained by a need for limited-radius wilderness maps. We solved this through strategic targeting, aspirational language and multiple purchase paths.
Results:
Date Range: 11/23/2021 - 1/9/22
Reached Individuals: 212,901
New Page Likes: 10
Instagram Date Range: 11/23/2021 - 1/9/22
Reached Accounts: 61,605 (97.3% from ads)
Content Engagements: +6.5%
Combined Paid Ad Results
Impressions: 15,342
Link Clicks: 165
Avg. Cost per Result: $1.41
New Website Users: 70
Total Cost: $400