Pisgah Map Co. Holiday Campaign

Client: Pisgah Map Co.

Industry: Adventure Travel / Cartography

Campaign Objective: 4-phase holiday awareness campaign to boost engagement and brand saturation in feeds of people interested in adventure travel, Western North Carolina-area forests and/or illustrated maps. Each phase led into a purchase path for online shopping or a retailer locator.

Challenges: The brand has a very small audience that is further constrained by a need for limited-radius wilderness maps. We solved this through strategic targeting, aspirational language and multiple purchase paths.

Results:

Facebook

Date Range: 11/23/2021 - 1/9/22

Reached Individuals: 212,901

New Page Likes: 10

Instagram Date Range: 11/23/2021 - 1/9/22

Reached Accounts: 61,605 (97.3% from ads)

Content Engagements: +6.5%

Combined Paid Ad Results

Impressions: 15,342

Link Clicks: 165

Avg. Cost per Result: $1.41

New Website Users: 70 

Total Cost: $400 

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