Hella Jalapeno - Craft Beer Label Design

An exercise in minimalism & strong composition. I paired two spicy smoking Jalapenos against a stark dark background. Layered over the top is a warming yellow gradient to evoke the spicy character of the beer. This label design builds on last years, Hella Habanero which featured a similar composition albeit with a orange color palette. Around is side panel is a subtle grow neon glow to reinforce the spicy flavor of the beer.