velove — brand identity

✏️ Velove is a brand new bike store that offers folded bicycles, cycling gear, accessories and goods for bike enthusiasts.

🙋‍♀️ I were tasked with naming this new brand and bringing it to life with bicycle graphics, brand tone-of-voice and communication. The name refers to people who love the bicycle and prefer it as an alternative to city transport and choose mobility and compactness.

🔥 Explore more on Behance.