Candle Makers Web App

Here is my Candle Makers Web App designs as part of my Google UX Design Certificate. My role in this project was as a UX Designer and Researcher. The target audience was aimed at 18 - 80 years old online shoppers.

Project Outline and Goals:

Prompt: To design a mobile-web app for a Candle Maker in Louisiana.

Research/Solution: I started by researching my target users and conducted interviews, created user personas, user journey maps and compared results from a competitive audit. I then used my research to start on paper/digital wireframes on Figma. I conducted a remote usability study at this point to ensure that the main user flow (purchasing a candle) had no issues. I then went on to HiFi Prototypes and Mock-ups that kept to a sleek and simple design. I made sure I took on user feedback to not make the homepage cluttered and navigation simple.

Goals: Moving forward I would do another round of moderated usability study, this time with users in the age range from 35-75. I feel this group would benefit from a simple design that is clean, large call to action buttons to avoid pain points, easily recognisable icons and features such as a support chat FAB as well as further testing on users who use Assistive Technology.

Click Here to see my Case Study for this project where you will find Prototypes, Wireframes and Mock-ups.

Click Here to see the Hi-Fi Prototype