Camina Lab logo

Camina Lab is a new mobility startup and seed accelerator dedicated to developing sustainable transport solutions for the future of the cities.

We partnered with them to develop a comprehensive, consistent, and human-centered brand and digital presence in line with their values and that speaks directly to their target audience.

The logo is based on stencil letterforms. Those are the type of letters used to paint the roads, making a direct connection with Camina Lab sector: mobility.

Despite being a stencil, this unique typeface stands out for having rounded forms that endow it with a kinder, warmer character.

It is not common to find such a non-aggressive stencil typeface. Its personality is very different from what is expected, reinforcing brand recognizability.